warming up...
(operators first · agency second) sidestudio / 2022 — now
shipping systems, not just sites.
built by owners est. 2022 — jakarta
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Built by owners, for owners.

We build the brand, the software, and the ops system your business actually runs on — shipped in weeks, not quarters.

30+ brands shipped · 7 yrs in the trenches · clients on 3 continents
(we run businesses too) (ship in 4–8 weeks) (fixed scope, fixed price)
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Ops Audit Custom POS Internal Dashboards System Build Brand Identity Embedded Partner Ops Audit Custom POS Internal Dashboards System Build Brand Identity Embedded Partner
Workflow Automation Inventory Systems Booking & Orders Brand Rollout Process Design Packaging Workflow Automation Inventory Systems Booking & Orders Brand Rollout Process Design Packaging

From chaos
to system.

01

Ops
Audit

  • Deep-dive into your operations
  • Map what's broken, what's leaking
  • Prioritized fix list + roadmap
  • 2 weeks, flat fee
  • Credited toward any build

A low-risk way to see what's actually slowing you down. We walk the floor, study the flow, and leave you with a plan — not a pitch.

Start With An Audit
02

System
Build

  • Custom POS, dashboard, or internal tool
  • Built on your actual workflow
  • Ship in 4–8 weeks
  • Training + handover included
  • Scoped deliverable, fixed price

We fix the one thing that unblocks you most. No bloated SaaS, no endless discovery — we ship software we'd use ourselves, because we do.

Build My System
03

Embedded
Partner

  • Ongoing ops + design + dev
  • Brand, software, operations — one team
  • Monthly retainer
  • Weekly working sessions
  • Continuous shipping

Like hiring an ops team without hiring one. We stay on to keep building, keep fixing, keep sharpening — as your business grows into the systems we built.

Partner With Us

Systems we've
actually shipped.

LalaFun POS — tablet on a fried-chicken counter showing the order screen

LalaFun POS

Custom POS — Attendance — Inventory
Kosolo case study

Kosolo

Production Hub — Dual-Shop Ops
SNAP self-photo studio booking system

SNAP Studios

Booking PWA — QRIS — 6 branches
Floural — tablet on a flour-dusted bakery counter showing recipe assembly

Floural

POS — Production — Onboarding
GhostKitchen multi-brand order system

GhostKitchen

Multi-brand — Kitchen — Delivery
Mikro Farm catalog, POS and warehouse

Mikro Farm

Catalog — POS — Warehouse

30+ brands,
one studio.

Ignite Dance Studio rebrand

Ignite Dance Studio

Identity — Print — Signage
Salvelli primary wordmark

Salvelli

Direction study — Packaging
Naturia tropical skincare identity

Naturia

Identity — Packaging — Social
Mariola project

Mariola

Logo — Visual Design
View portfolio

Things we've
been part of.

01

Aegis

Steel forge and heavy-fabrication shop supplying structural parts to construction and rail.

02

Aroma

A neighbourhood plant café serving slow coffee, brunch, and a room full of greenery.

03

Levelo

Mountain-bike trail park with rentals, lessons, and weekend race events.

04

Chicken Popcorn

Bite-sized fried chicken brand sold through food courts and ghost kitchens.

05

Lalala

Babywear and toddler fashion label — soft fabrics, playful prints, gift-ready packaging.

06

Baké Spot

Patisserie and dessert café known for slow-baked cakes and weekend window service.

07

Momohana

Japanese skincare and wellness line built around peach-blossom extract and seasonal rituals.

08

Libon

Construction and infrastructure firm taking on bridges, towers, and civic-scale builds.

09

Fleuri

Boutique stocking floral-print womenswear, slow-fashion labels, and seasonal capsules.

10

Pure Squeeze

Cold-pressed juice and wellness-shot brand stocked in gyms, cafés, and corner stores.

11

Sidekick

Boutique consultancy partnering with founders on growth, ops, and fundraising.

12

Techtreck

Outdoor gear brand for hikers, climbers, and weekend mountaineers.

13

Cakess

Streetwear-leaning lifestyle label with drops aimed at college and creative crowds.

14

Dishh

On-demand food delivery app connecting local restaurants with hungry neighbourhoods.

15

Pesend

Last-mile parcel courier moving same-day deliveries across the city.

16

Nexaneat

Independent fashion-and-creative studio doing collections, lookbooks, and brand launches.

17

Inferno Karate

Karate dojo running youth, adult, and competitive-team training programs.

18

Naturia

Natural skincare brand built on plant actives and minimal, refillable packaging.

19

Silkavari

Heritage textile house weaving silk sarees and bridal occasion-wear.

20

Econest

Sustainable homeware label crafting kitchen tools and tableware from natural materials.

21

Erin

Hair salon offering colour, cuts, and scalp-care treatments in a quiet studio setting.

22

Velora

Premium scarves and accessories label working with woven wool, silk, and cashmere.

23

Ocean Wharf

Seafood market and fish counter sourcing direct from coastal suppliers.

24

Hera

Plant nursery and houseplant studio — tropicals, rare cultivars, plant-care workshops.

25

Eden Veggie

Farm cooperative growing organic produce and shipping weekly veg boxes.

26

Owl Family

Resort and villa retreat built for families on slow weekend stays.

27

MountainPeak

Alpine apparel and expedition outfitter for serious cold-weather trekking.

28

Pantera

Coastal lifestyle brand — surfwear, swim, and weekend-trip essentials.

29

Pinehill

Glamping and tent-camping site on a quiet stretch of lakeside forest.

30

Solara

Solar-energy installer building rooftop and farmland systems for businesses.

31

Upstream

Family-communications app keeping grandparents, parents, and kids on one feed.

32

Xelora

Fintech analytics platform giving small finance teams a clear view of cash flow.

33

Nimas

Casual-dining restaurant and bar known for its happy-hour menu and weekend brunch.

34

Global Goods

International freight and container-shipping operator moving cargo across major ports.

Operators who
happen to design.

We started in 2022 as a branding studio. Fifty brands later we realized the logo was rarely the problem — the operation behind it was. So we rebuilt ourselves into the studio we wished existed: one that designs the brand, writes the software, and fixes the workflow. One team, one invoice.

We still run restaurants, a bakery, and a production kitchen of our own — so every system we ship for clients has already survived a Saturday rush somewhere in our own world.

01 / Brand

Identity that earns its keep.

Logo, palette, type, packaging — built around how the business actually runs, not how it looks in a deck.

02 / Software

Tools shaped to the floor.

POS, booking, dashboards, inventory — written for one operator, not bent out of a SaaS template.

03 / Operations

Workflow before pixels.

SOPs, staffing, supply, the boring stuff. We map the day before we design the screen.

04 / Unified

One team, one invoice.

Brand, software, ops out of the same room — no agency-vendor-handoff tax, no broken telephone.

0 + Years experience
0 + Unique brands
0 + Projects completed
A few of the 30+ brands we've shipped

Four steps.
No mystery.

01
step / audit

Audit

We walk your operation, map where time and money leak, and hand you a prioritized fix list — whether you hire us or not.

~ 2 weeks
02
step / scope

Scope

We pick the one fix that unblocks the most — then lock scope, price, and timeline. No discovery theater, no scope creep.

~ 1 week
03
step / ship

Ship

Four to eight weeks. Brand, software, ops — whatever the job needs. We train your team and hand it over clean.

4–8 weeks
04
step / partner

Partner

Stay with us on retainer and we keep building, fixing, and sharpening the systems as your business grows into them.

ongoing

One team.
Three ways in.

Pick where you want to start — a brand, a custom system, or ongoing support. Flat prices, no hourly games, no SaaS fees.

Tier 01

Brand & Web

Logo, mini or holistic brand guide, full websites, packaging — the visual layer customers see first.

from $250
our real product Tier 02

Systems

A custom business system — Core platform plus the modules you need. POS, inventory, booking, or anything custom. Built only for you.

from $1,200
Tier 03

Ongoing & Retainer

First month of support is free. After that, add features per-feature, or bring us on as your ongoing branding partner.

from $200/mo
Want the full menu with every service and add-on? See the full pricing page →

Real builds,
real words.

(custom POS)

"I was losing a full day every week to admin — re-writing expenses into a ledger, exporting to Excel, computing payroll for 13 staff by hand. Four weeks of build time later, that's two hours."

LF
Owner, LalaFun
13-staff restaurant · read the case →
(booking system)

"We were running a calendar inside a chat app. It worked until two messages arrived in the same minute."

SN
SNAP Self-Photo Studio
6 branches, 6 cities · read the case →
(multi-brand kitchen)

"If we can't see per-brand margin, we're flying blind on which brand to scale."

GK
Founder, GhostKitchen
5 brands, one kitchen · read the case →

R e a d y   t o
s t a r t ?

Book a free 30-minute ops audit. No deck, no pitch — just a look at what's slowing you down.

WhatsApp or email — replies in < 24h jakarta · clients in NL, JP, DE, BR & ID audits credited to any build